Google’s Knowledge Graph is what you often see to the top-right of search results. Also, read this for more ideas in case you are stuck. In an effort to make mobile search results more visual, Google also shows an image thumbnail right inside a search listing:Īgain, there are no specific guidelines here but you may want to specify image thumbnail to increase your chances. You do need a memorable and clear logo to benefit from this feature: Namify helps you to generate a business name and create a matching logo which both come handy when you are starting your project. There are no specific guidelines to follow here and Google can find your logo with no trouble in most cases. For example, Google shows a logo next to each search listing on a mobile device: Mobile search results tend to be even more visual than desktop search results. Logos Next to Each Organic Listing (Mobile) To optimize images for rich snippets, use a few of these structured markup generators. Currently, there are a few search rich snippet types Google supports that trigger images in them:
#OPTIMIZE IMAGES FOR GOOGLE IMAGE SEARCH HOW TO#
In a nutshell, here’s how to get a featured snippet on Google: To rank your image in the featured snippet, you need to first grab each featured snippet opportunity ( here’s how). In many cases, that featured result will have an SEO optimized image next to it: Images Inside Featured Snippets (Mobile and Desktop)įeatured snippets are selected search results that appear in Google and Bing on top of all organic results to provide a quick answer to the query. To ensure your brand visibility in image boxes and carousels, create well-branded images for your content and landing pages and use SEO image optimization best practices to rank in Google’s image carousels. at least 300 words) surrounding your image. Besides, make sure you have a good amount of relevant content (i.e.
So sadly, these images don’t generate direct clicks from search results to the publishers’ site but they can bring some brand recognizability (as well as some traffic too).īoth boxes and carousels are generated from top image search results for the given query, so you will need to optimize your images for to appear there. Instead, it will take you to the image search results with the clicked image in the spotlight. In both cases, clicking the image in the box or in the carousel won’t take you to the publisher’s site. Whenever Google thinks visualization is going to be helpful, it will blend some image search results into generic search, either inside a box… Image in Organic Search Image Boxes and Carousels (Mobile and Desktop) Long gone are the days of Google’s ten blue links: these days you need to embrace powerful visual marketing strategy to build organic search engine visibility.īut before we talk about the overall strategy, here’s what we are optimizing for…here are all Google’s search elements that include images and how to optimize images for each of them: 1. right inside Google’s search engine result pages. Google SERPs are becoming increasingly visual: you can see product images, brand logos, interactive images, article thumbnails, etc.
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